Creative Visual Storytelling
Empowering Brands Through Creative Collaboration
Transforming ideas into authentic, impactful stories that connect with audiences.
ABOUT CRAIG FLETCHER
Journey and Expertise
Dedicated veteran, father, and husband with 20+ years of hands-on marketing leadership and execution. Proven track record in spearheading full-cycle marketing strategies, from creative concepting and design to implementation and analytics. Excel in multitasking, fostering team success, and driving measurable results through innovative tools and problem-solving. Skilled in interactive media and graphic design, CRM deployment, video production, web development, and event management—combining strategic vision with tactical "doer" expertise to elevate brands and boost engagement.
Collaborative Focus: I work closely with teams and individuals, turning their goals into reality through open communication and shared vision.
Versatile Execution: From concept to completion, I deliver high-quality work across design, video, web, and analytics, ensuring seamless outcomes.
Impactful Storytelling: My focus is on creating meaningful content that connects with audiences and strengthens brand purpose.
"Craig elevated our startup to national prominence with bold branding, seamless CRM integration, and webinars engaging 500+ attendees with 90% retention."
Key Skills & Expertise
Experience That Makes a Difference
Bachelor of Science in Interactive Media Art Institute of Pennsylvania, Pittsburgh, PA | 2001 – 2006
Marketing & Strategy:
20 Years | Full-Scale Marketing Campaigns (Email, Web, Video, Print)
15 Years | Brand Storytelling & Problem-Solution Strategies
17 Years | CRM Implementation & Management (HubSpot & GoHigh-Level)
20 Years | Event Planning & Execution (Webinars & Conferences)
"I wholeheartedly endorse Craig Fletcher for any marketing role. He’s a self-motivated doer who delivers high-quality work, from collateral that empowered our sales team to automated lead systems that drove growth."
— Kim Webley, Director of Corporate Development, FileOnQ Inc.
Tools and Platforms:
20 Years | Email Marketing (MailChimp, Constant Contact)
20 Years | Microsoft Office Suite
20 Years | Apple OS and Office Tools (Pages, Numbers, and Keynote)
10 Years | Digital Analytics, SEO, and Engagement Optimization
"Craig’s multifaceted expertise in crafting marketing materials, managing websites, and leading campaigns for our law enforcement software solutions made him an indispensable partner."
— Steve Paxton, Digital Evidence Consultant , FileOnQ Inc.
Creative & Design:
20 Years | Interactive Media Design & Production
20 Years |Graphic Design (Adobe Illustrator, Photoshop, Affinity Suite)
6 Years | Video Scripting, Capture, Editing & Production (Camtasia, Final Cut)
20 Years | Web Design & Management (WordPress, Joomla)
“Craig’s passion shines in every project, from crafting compelling marketing materials to hosting engaging webinars and orchestrating volunteer community events with unmatched dedication."
— Rebecca Harris, Chief Operating Officer, FileOnQ Inc.
Soft Skills:
20 Years | Multitasking & Team Leadership
5 Years | Customer-Centric Messaging (StoryBrand Framework)
20 Years | Problem-Solving in Dynamic Environments
5 Years | Online Training Tools/Portal for Internal and External Use.
"Craig’s heart of gold and unwavering dedication shone through in every project, balancing multiple roles while ensuring needs were met on time and inspiring our team to reach their full potential."
— Vanessa Schlehuber, Evidence Consultant & Specialist, FileOnQ
Portfolio Snapshot
Creative That Tells Stories
Turning visions into powerful realities through innovative, collaborative strategies and authentic design. The work showcased below offers a glimpse into the diverse range of skills I bring to every project.
Graphic Design
Served FileOnQ, IAPE, PRI, and various non-profits by crafting distinctive, logos brochures, sales tools, and digital assets that captured their brand essence. I was the originator of the design process from client consultations to final designs, ensuring alignment with B2B and B2G brand values, while delivering cohesive, visually appealing materials across print and digital platforms to support sales and engagement.
Web & Digital Design
I craft engaging, user-focused websites optimized for SEO and performance. I create compelling digital assets for web, email, and social media through expert graphic design and video production. My innovative marketing solutions, driven by creative problem-solving and precise execution, align with business goals and captivate audiences.
Non-Profit Promo
Product Feature Promo
Corporate Promo
Testimonial
Event Marketing
Coordinated trade shows and webinars for up to 1,000 attendees, amplifying FileOnQ and IAPE’s visibility. By managing every detail, from promotional materials to event execution, I helped create memorable experiences that strengthened brand presence. The above snapshot showcases the results from 2023.
Sales Process & Workflow
Designed and implemented sales processes and workflows for FileOnQ, integrating CRM tools (Hubspot, vTiger & GoHighLevel) and campaign strategies to enhance efficiency. My holistic approach empowered sales teams to focus on relationships while driving conversions.
TESTIMONIALS
Recommendations
"Craig’s multifaceted expertise in creating marketing assets, managing conferences, and building influencer relationships elevated our brand and captured market mindshare. He’s a dedicated professional who consistently lightened my load as CEO."
Kim Webley
Former CEO / Director of Corporate Development
"Craig’s passion shines in every project, from crafting compelling marketing materials to hosting engaging webinars and orchestrating community events like parades and fireworks shows with unmatched dedication."
Rebecca Harris
Chief Operating Officer
"Craig Fletcher’s creative brilliance and collaborative spirit at FileOnQ elevated our marketing efforts, consistently delivering stunning work with professionalism and passion."
Vanessa Schlehuber
Sales and Customer Care
"Craig Fletcher’s strategic marketing leadership at FileOnQ, including a webinar with over 700 attendees, significantly boosted our B2G sales success in the public safety sector."
Steve Paxton
Digital Evidence Specialist
FAQS
Can you describe a major marketing initiative you've led and its impact?
In my role as Director of Marketing at FileOnQ Inc., I spearheaded the implementation of a comprehensive CRM system alongside multi-channel campaigns, including webinars that attracted up to 500+ attendees with 90% retention. This initiative transformed our startup into a nationally recognized leader in evidence management software, boosting client engagement, lead generation, and retention rates by streamlining processes and delivering customer-centric storytelling. I'm passionate about replicating this success to drive measurable growth for your organization.
How do your creative and technical skills contribute to hands-on project execution?
With a B.S. in Interactive Media and 17+ years of experience, I blend strategic vision with tactical expertise—designing responsive websites using WordPress and Joomla, producing high-impact videos with Camtasia and Final Cut Pro, and crafting graphic assets in Adobe Illustrator and Photoshop. For instance, I created over 30 training videos for FileOnQ, reducing support time and enhancing user experience. As a self-motivated "doer," I thrive on executing projects end-to-end, ensuring innovative, polished results that align with business goals and captivate audiences.
What motivates you in a team environment, and how do you foster collaboration?
As a dedicated veteran and family man, I'm driven by a commitment to excellence and supporting others' success. At FileOnQ and IAPE, I collaborated across teams to refine brand stories, host large-scale events, and mentor colleagues on presentations, building confidence and connections. My approach emphasizes proactive problem-solving and customer-hero messaging, as seen in coordinating nationwide webinars that fostered partnerships in law enforcement. I'm eager to bring this collaborative energy to your team, elevating collective achievements through enthusiasm and reliability.